Auctioneer Magazine Features Auction University with Cover Story: "Making Waves" by Brian Schribner

Col. Melanie Eifling was honored
with a featured article in Auctioneer
magazine this month (December 2011) in a fascinating article about the power of
radio. Brian Schribner interviews two
Auctioneers who are using the power of radio to enhance their business.”Whether
they're on the Internet, local stations or a myriad of other formats, radio
programs can help Auctioneers boost auction attendance, promote the industry and
build relationships”, say National Auctioneers Association members. Doug
Dennison of Rowell Auctions Inc., St. Augustine, Fla., conducts a weekly show
called the "National Real Estate Auction Radio Show," and Melanie
Eifling, BAS, of Bill Colson Auction & Realty Co. Inc., Nashville, Tenn.,
is in the early stages of launching Auction University, a web-based radio platform.
Schribner reports on Q&As, concerning best practices for promoting auctions
through radio. The query was submitted to Eifling and Dennison in November.

A link for the article may be
found by accessing: “Making
Waves – Members Harness the power of Radio”.

Have fun LISTENING to the
upbeat views of Dennison and Eifling on how the sound of your voice can
socially power your business.

Photo Courtasy of Teresa Bamford:

Bill Colson (CAI), Melanie Eifling (BAS), Cookie Lockhart (CAI, CES, GPPA)

Auction University Features: "The First Ladies of Auction"

Auction University takes to the waves with its first segment for women in auction.
Cookie Lockhart, (CAI, CES, GPPA) the only woman ever inducted into the NAA
Auctioneer’s Hall of Fame; was the first guest. Lockhart is legendary for her
straight forward approach, sparkling glasses, and impressive hats. “The First
Ladies of Auction” segments will feature the auction industry’s great women in
an education format for new women entering the business. Melanie Eifling (BAS),
the show’s hostess and producer; hopes the segment will serve men with an
education as well. Eifling commented, “Women in today’s business think they
should be equal to men. Actually, Cookie influenced me to remember I am a woman
and a power house of woman’s intuition”. Auction
University believes the show will become an industry learning tool. Experts
of all types of auction with years of experience will be the featured guests.
The purpose of the online radio program is to use the experience and the pitfalls
of Auctioneers to educate others.



“Learn
all you can from the mistakes of others. You won't have time to make them all
yourself.” ~Alfred Sheinwold
Please enjoy the first interview with Col Cookie Lockhart.